Heat on Now - Ice House Experience

Operation Hon is officially over but what an ice-tastic weekend we had!  We met so many wonderful people and raised awareness and funds for our mission.  We could not have done this without the support of THE AVENUE at White Marsh, led by Lisa Geiger, Marketing Director, and her team!  Thank you!

Stay tuned for information on Operation Hon 2019....

During the cold winter months, thousands of our central Maryland neighbors, veterans, seniors, and more experience this feeling daily. 

That’s why the Fuel Fund of Maryland is hosting OPERATION HON - Heat on Now - Ice House Experience at THE AVENUE at White Marsh starting at 11am on Saturday, January, 13 - Monday, January 15.  Step into our ice house, built by Casey Connor of Ice Lab, to experience what it is like to not have heat in your home during the cold winter months.

Share your power to give the gift of warmth to a neighbor in Oneed this winter during Operation Hon - Heat on Now - Ice House Experience

Learn more


Tune in on Monday at 6:10am, 7:10am, 8:10am and 9:10 for live spots of Fox 45.  Traffic Jam Jimmy will then "sit' on ice from 9am - 10am and get viewers to make donations to get him out of the cold and into the warmth.  TUNE IN!!!

Meet Senator Klausmeier, Senator Van Hollen (rep), Cuncilwoman Bevins, Delegate Miele (Noon) and candidate Carl Jackson on Sunday starting at 11am

There are so many "ice-tastic" activities taking place at Operation Hon - Heat on Now.  
Click here for the current schedule!


How Can I Help?

You can support OPERATION HON in a variety of "cool" ways:

1.  "ICE" YOUR BOSS"!  Nominate your boss to take the OPERATION HON 30-minute ice house challenge and see if they/your office can raise $250 (before and during event) to be let out and warmed up by a "Balmer hon"!  What a great way to gather your co-workers for a good cause and work your magic with social media.  Nominate your boss at:  hon@fuelfundmd.org 

2.  Make a walk up donation during the event.  Any donation of $25 or more will receive one (1) FREE SKATING PASS (admission and skate rental) to the skating rink.  Same day use.

3.  Any donation of $25 or more will receive a $5 Giant Gift Card courtes of our friends from Giant Foods

4.  Can't make OPERATION HON in person?  Please donate securely on-line at:  https://www.fuelfundmaryland.org/give-assistance/donate -just make a note that your donation is for Operation Hon!

5.  Grab some friends and form an OPERATION HON team!  Friends of the Fuel Fund of Maryland will raise funds while they sit inside the cold ice house until they have met their fundraising goal. Each participant will be assigned a 30-minute time slot to "sit" in the house and raise both funds and awarness for our programs and services. Local politicians, media personalities, and business leaders will be invited to compete by “volunteering” their time to "sit" in the icehouse while also raising funds for the Fuel Fund mission.   To learn more visit:  HOW CAN I PARTICIPATE section and download your fundraising packet.

Remember, ALL donations will be eligible for a 50-cent to the dollar match from our partnering utility, BGE and 100 percent of the donations and matching funds will be used to provide utility assistance grants to our neighbors in need.


How we help CONNECT our neighbors


Homes had their power restored or maintained


Children able to stay in their own home


Adults assisted


Watt Watchers Graduates

How Can I Support Operation Hon?

Team Fundraising

Thank you for your interest in participating in OPERATION HON! Your efforts will go a long way in building awareness of the need for families who go without heat during the harsh winter months, while financially helping them to restore or maintain basic utility services. 

The event will kick off on January 13th and end on January 15th at THE AVENUE at White Marsh.  Participants will stay in the Ice House for 30 minutes, or until you have met your fundraising goal of $2,500 (team) or $1,000 (individual) or more. 

When you sign up to participate, you will be assigned a 30 minute timeslot during which you will stay in the house and raise donations to help you meet your fundraising goal. Participants are encouraged to recruit as many donations in advance as possible and they will be able to contact potential donors by phone, email and social media to solicit contributions while they are in the house.  This will increase visibility for both the Fuel Fund of Maryland and OPERATION HON.

Participants are provided with all of the tools they will need to reach out to family, friends and co-workers in order to help each participant obtain donations. These items include

  • solicitation letters 
  • e-mail template
  • social media messaging
  • access to a personal fundraising page


Start Fundraising

Spread the Word!

Sharing is the key to successful fundraising!  Email the link to your fundraising page to everyone you know including friends, family, classmates, colleagues, etc.  Email is the most effective method, however, you should also share your page as many places as possible.  You can have the most impact by sharing your fundraiser on all your social networks. To do so, simply go to the Manage Campaign tab on your fundraiser page. Ask everyone you know to donate to your cause using the solicitation email provided by us.


  1. Go to ­­­­­­https://www.crowdrise.com/operation-hon-ice-house-2018/
  2. Click on the ‘Set Your Fundraiser’ button.
  3. Click on the ‘Start Your Own Fundraiser’ link to start your own personal team in this event. If you are supporting a team that’s already part of the event, then click ‘Join a Team’. 
  4. Personalize Your Unique Page: Give your team a title, set your fundraiser goal of $2,500 or more.  While your page will be hosted from the FUEL FUND OF MARYLAND Crowdrise site it is still important that you mention FUEL FUND OF MARYLAND and the families that you’ll be helping.  Feel free to tell people in the ‘About Your Fundraiser’ section that when you raise $1,000 as an individual, your efforts along with a match by our utility company partners will help approximately 4 families!  Also, if you raise $2,500 as a team and our efforts are matched by our utility company partners, you will have helped approximately 10 households!  And, don’t forget to upload a photo of yourself or your team!
  5. Create your Sign In for your account and a confirmation email will be sent to your inbox! 


Preferably, all donations should be collected through your personal fundraising page at https://www.crowdrise.com/operation-hon-ice-house-2018/ prior to your sit inside the ice house.  Donors will be able to make secure credit card donations through your personal fundraising page. You and your donors will be able to see the amount of money you have raised during any part of the campaign. 


Once you have signed up to participate in OPERATION HON, you will be assigned a 30-minute timeslot. During this time you will stay in the ice house as part of your mission to reach your fundraising goal of $2,500 (team) or $1,000 (individual) or more. Once you meet your goal, you will be able to vacate the Ice House and warm up! And, you just might get a warm hug from a real Baltimore hon, too!


Download the 2018 Sponsorship Packet



  • Logo inclusion on one ice house brick
  • Social Media Mentions



  • All ICE CUBE Benefits
  • Logo on ONE perimeter sign
  • Volunteer opportunities
  • Pre-event advertisements
  • Small logo in “Thank You” ad 
  • Mention in promotional materials
  • Click-through to website



  • All FROST benefits
  • Invitation to VIP reception (3)



  • All FREEZE WARNING benefits
  • Invitation to VIP reception (6)



  • All THUNDER ICE benefits
  • Table at VIP reception
  • Special signage onsite
  • VIP reception (12)



  • All ICEBERG benefits
  • Signage at VIP reception
  • VIP reception (18)
  • Special cknowledgment at VIP reception
  • Logo on TWO perimeter signs



  • All NOR'EASTER benefits
  • Title Sponsorship
  • Ice House created to showcase company logo
  • VIP Reception (24)
  • Headline sponsor for all advertising efforts

Operation Hon Sponsors

A big "thank you" to the COOLEST sponsors in town!

THE AVENUE at White Marsh
Ice Lab
Barcoding, Inc.
Heritage Financial Consultants, LLC
Baltimore Style
Downtown Diane
City Peek
Raskin Global
Chesapeake Employer's Insurance Group
James Trudeau Photography
Electrofy Podcast Productions
Giant Food
Goldin Group LLC
Kelly & Associates
Legg Mason Asset Management
Baltimore Sun Media Group
Kenddall Burrows Foundation
MidiCi Neopolitan Pizza
Miles  & Stockbridge
Board Sponsorshiops


So, you're ready to support OPERATION HON.  Cool!  Just know that our team is ready to help you, whether you are looking for sponsorship, volunteer opportunites, or to participate as an individual or family,  we are here to help.  Together, we can create a warmer and brighter community for our neighbors!